Hire Only When and What You Need
Today, marketing needs specialists; inbound, outbound, digital, analytics, strategists, event planners, and more. The logistic part of
trade shows has been outsourced for quite some time; however, someone must manage the entire process, which for some companies
is a full-time job. Today, trade show management is also being outsourced to maintain consistency and manage costs. Gazelle helped a client reduce the cost of their trade show management by 70% and provided ROIs for every show.
Designers are another area where outsourcing pays off. There are various levels of design, and by managing the process with multiple designers the costs can be considerably less than utilizing a single high-end designer or agency. Because Gazelle project manages all activities, they can reduce the project management fees often seen with agencies.
According to the CMO Survey of 2016 there was a 20% increase in social media spend in 2017; however, the perception of social media tied to company performance is quite low. Social networking, both internal networking; such as Slack and Yammer have increased significantly,
which requires multiple daily postings. Over 20% of a company’s social media is being outsourced to agencies. The top gaps for marketing
departments are in digital marketing. The number of direct reports within marketing departments has dropped over 50% in the last 10 years, due to outsourcing.